Learn how to effectively market your business online
With the world transitioning out of the 20th century, the ability to maintain a digital presence directly reflects the identity of a business. Your digital presence is often the first thing consumers see when deciding to use your services. Consumer expectations have changed, and if you would like to increase your ability to bring in new customers, you have to manage your identity as if it was a living entity. Your brand identity gives you leverage over competitors, adding weight under your company name through creative and thought out content. Which in-turn builds authority in your industry. Becoming an influential part of your community, niche, or cause can reap tremendous benefits. Building an audience who supports and vouches for you, and pushes "word of mouth" to new limits. Customers will mention you in conversations, on and off digital platforms because, your consistent presence doesn't allow them the opportunity to forget who you are. Although it can be difficult to maintain, properly investing in your digital presence, is no longer an option. As we enter an established 21st century, don't allow your competitors the luxury of being easier to find.
We're here to help implement these tactics into your strategy & watch your investment return more than just a few "Likes".
How To Market Your Business in 2018
We live in one of the most technologically advanced society in all of history, and with millions of people logging into Instagram, Facebook, Twitter, & Youtube on a daily basis, it's easy to recognize that the market exists. It wouldn't make much sense to neglect the internet as a respectable place to advertise your business/products. Not to mention, the targeting capabilities on all these platforms, that allow you stretch your marketing dollars. Target areas of interest that specifically tailor to the individuals who already have genuine interest in your product. They're already interested, you just have to convince them.
What To Talk About...
Creating content that engages your customer is always the best tactic. Get people talking about your latest products. Use creative marketing tactics, that get your customers to take action.
Now, it's easier said than done; creating engaging content requires you to know who your customer is and what their interests are. When you have the ability to build engaging attention around your own niche, don't be surprised to see that attention increase product sales and/or generate leads.
(image is a mock up example)
All Photography by Nikita Akimov
@txp_photography
When You Learn Who Your Audience Is, You Learn How To Sell To Them
Easily reaching millions of people through strategic and thought-out, campaigns. As you engage with your audience, you can gain valuable feedback, that help you generate ideas that can better your strategy, and overall refine the data surrounding who your customers are. Analyzing said data tells you what is & isn't working. Through this, you can start to build an identity that your core fans embody. Core fans are individuals who advocate your brand, they regularly purchase your products and believe in what your company stands for.
Once you learn who your customers are, it becomes easier to find them online. A following count is a representation of the amount of people you can reach with a just a normal post, and when approached authentically and creatively can translates into potential sales.
“Using pull versus push marketing is the difference between being stuck in an endless cycle of hunting for your next customers, and knowing you will always have a steady stream of ideal clients at your door.”
MARKETING TIPs
If you believe that digital marketing is just making a post, than you'd be mistaken. It takes persistent & deliberate effort. Evoking emotion in your audience, is no easy task, those who choose to follow you and view your content online have plenty of other options to view much more engaging content. To break through the noise and win their attention you have to provide content in the form of entertainment, education, or supportive cause. People care about what your business stands for now more than ever. Leverage your identity to win over the hearts and support of the audience you find online. Digital Marketing is simple, but it's not easy. Follow these tips to help you make the most out of your online strategy.
- Identify what your business offers over its competition and highlight those strength.
- Build solid brand guidelines that differentiate you and your products from the competition
- Does your business have a vision? Find something that the people can stand behind, and helps you build community.
- Content & Context. Content must be native to its platform. Each social platform is different, and you must treat it as so to succeed.
- Be genuine. The internet exposes your business, if customer service is not a top priority, than customers won't find supporting you over a competitor a priority either.
For more information, download our pitch deck
From Influencer Marketing to Content Creation, we break it down for you. It's free, and filled with tons of value. You can utilize the strategies outlined in our pitch deck on your own business. We even included a few examples of the type of content/advertisements you can utilize, to get a jump start in your marketing efforts.
