Learn how to effectively market your cannabis business
The best situation to be in since the gold rush. Except this time, it's a product and the internet exists. We're here to help you keep the green flowing beyond your grow. Keep your marketing strategies in line, state regulation and anyone on the opposing side of this industry are keeping an eye. Your marketing, is the first thing they will see. Luckily, you have us, and we're here to help.
We live in one of the most technologically advanced society in all of history, and with millions of users logging into Instagram, Facebook, Twitter, & Youtube on a daily basis, digital marketing is absolutely necessary. "81% of Shoppers Conduct Online Research Before Buying" if such is the case, you are losing out in a tremendous market by shying away from marketing online. We here at Abendrot Media understand the regulations surrounding the cannabis industry, and we specialize in effectively marketing the cannabis industry. We believe in challenging the social stigma surrounding cannabis, through creativity and educational content. Working with like-minded companies to allow this natural herb, to become a social norm in society.
Cannabis content, & what to talk about...
Produce content that brings in engagement. Educational videos are a great start, when you are able to catch the attention of consumers who are already intrigued by the topic. It is easy to get them engaging with your business.
When you learn who your audience is, you learn how to sell to them
Easily reaching millions of people through strategic and thought-out, campaigns. As you engage with your audience, you can get valuable feed back, ideas that can better your strategy, and overall data! Analyzing campaign data tells you what is & isn't working. Through this data you can start to figure out the identity of your core fans. Core fans are individuals who advocate your brand, they regularly purchase your products and believe in what your company stands for.
Once you learn who your customers are, it becomes easier to find them.
MARKETING TIPs
The cannabis industry has seen tremendous pull back from plenty of people who disagree with its legalization. It is our duty and yours to be sure that we follow all rules that are set out by the state. Avoid these common hiccups, so that the industry can continue to flourish without the stirring of the pot.
- Make NO association with cartoons/animated characters, as these can & will be seen as attempts to target minors.
- Does your business have a vision? Finding something that the people can stand behind, and helps you build community.
- Content & Context. Content must be native to its platform. Each social platform is different, and you must treat it as so to succeed.
For more information, download our pitch deck for free!
Filled with tons of value. You can utilize the strategies in our pitch deck to your own business. It breaks down the digital marketing industry, and why it is important. We even included a few examples of the type of content/advertisements you can utilize, to get a jump start in your marketing efforts.