How to market cannabis in 2018

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1. sharing your story.

Start with "why?".  What differentiates your business from the saturated market? By forming a solid foundation for the innovation that your company brings to market, you can attract the customers who believe in what you do. 

This story can take form in many different creative variations; from entertaining concepts that highlight your products, to informative and controversial topics that highlight the benefit and use of your product. When done effectively, you can easily push this creative content into virality, where thousands, if not millions are exposed to your brand.

Story Ideas That You Can Leverage;

  1. The many medical benefits of cannabis, and the controversy of legalization to help patients
  2. Research that helps debunk the many rumors behind cannabis use
  3. Comical, short-story that highlight the enjoyment of your products.

Don't overlook this detail, story telling is the most effective way to hold the attention of your soon to be customers.

2. Creative messages, that pulls customers in.

"What" you say, matters. Creative content that not only brings awareness to your cause, but motivates users to spread the message for you. What do you want viewers to feel  when coming across your content?

 

The medium that you choose to use to share your  content 

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